Clicks, Clouds, and Cash: The Creator Economy That Vape Brands Didn't Build But Can't Live Without
A new class of content creator has quietly become the most powerful force in vape product discovery — and neither the brands nor the audiences fully understand the deal they've made. From Twitch chat rooms to YouTube unboxing marathons, vape streamers are reshaping what gets bought, what gets hyped, and what quietly dies on a warehouse shelf.